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Anna Schultz
Audience Planning @ Red Bull
Professional Background
Anna Schultz is a dynamic Audience Planning Specialist at Red Bull Germany, where she has harnessed her expertise in audience-centric cross-channel programming strategies to elevate the brand's media presence. With an eye for detail and a strategic mindset, Anna is responsible for analyzing base performance and defining opportunities that contribute to horizontal audience growth across a vast media network. Her role is pivotal in enhancing reach, frequency, and the content consumption length on platforms such as redbull.com, Red Bull TV, YouTube, Facebook, TikTok, Instagram, Twitter, Snapchat, and others. Anna's innovative approach facilitates seamless engagement with Red Bull's diverse audiences, making her an essential asset to the company's marketing team.
In addition to her current role, Anna has an extensive background as a Digital Specialist at Red Bull, where she has contributed to high-profile projects including Flugtag, Red Bull CATS, and the Red Bull Music Academy & Festival. These projects showcase her ability to create compelling digital experiences that resonate with the audience, solidifying brand loyalty and a deeper connection with Red Bull's core values.
Earlier in her career, Anna honed her talents at Neulandherzer, a well-respected consulting firm, where she served as a Consultant for Digital Strategy and Sales. She collaborated on various projects, playing a crucial role in developing innovative social media strategies for notable clients like Lufthansa. Here, Anna crafted the engaging "New Destination" social media concept, leading successful content production efforts and coordinating interactive Facebook contests that drove brand engagement.
Her versatility continued to shine through with her work for brands like Mercedes-Benz, where her editorial work contributed to enriching the online presence of their passenger cars division. She ideated and produced editorial content concepts for mercedes.me, and supported initiatives for the She’s Mercedes Digital Networking Lounge, further showcasing her diverse skill set in digital marketing.
Education and Achievements
Anna Schultz's academic background spans notable institutions where she focused on Marketing, Advertising, and Communication. She began her educational journey at the Imk - Institut Für Marketing & Kommunikation, where she studied Marketing, Advertising, and Communication, sharpening her skills in digital marketing and strategic communication. Building on this foundation, Anna pursued a Bachelor's degree in Communication and Business from Gobs (German Open Business School), equipping herself with the theoretical knowledge and practical skills needed to excel in the competitive landscape of marketing.
Anna's passion for understanding audience behavior and driving brand growth is evident in her professional choices and her successful track record in various projects. Her focus on performance analysis, content strategy, and audience engagement has set her apart as a thought leader in the industry.
Notable Projects
At Red Bull, Anna's work on high-impact projects like Flugtag and the Red Bull Music Academy & Festival speaks volumes about her ability to blend creativity with strategic planning. Each project allowed her to engage varied audiences, deriving insights that inform future strategies and campaign optimizations. Her influence extends beyond mere participation; Anna is actively shaping the conversations around brand experiences and audience interactions in innovative ways.
Projects at Neulandherzer:
- Steiff: Created a comprehensive social media strategy that emphasizes brand storytelling and consumer engagement.
- Lufthansa: Developed the successful social media concept "New Destination", ensuring content was not only engaging but also aligned with the airline's marketing goals. Production of social content and coordination of contests expanded the brand's digital footprint significantly.
- Mercedes-Benz: Contributed to enhancing the digital identity of the brand through editorial content that captivates and informs its audience. This involved working on newsletters, social media content strategies, and the production of Mercedes MeinGuide content.
Anna's ability to work collaboratively across teams, alongside her strong focus on data-driven decision-making, ensures that each project she handles leads to measurable results and client satisfaction. Her work ethic and strategic foresight are qualities that set a benchmark in digital strategy and audience planning.
Achievements
- Successfully developed and executed audience-centric strategies leading to enhanced user engagement for Red Bull across multiple platforms.
- Contributed to the planning and execution of well-recognized projects such as Flugtag and the Red Bull Music Academy & Festival.
- Established powerful social media strategies for high-profile brands, demonstrating a knack for elevating brand presence in the competitive digital landscape.
- Played an integral role in direct marketing initiatives for Lufthansa and Mercedes-Benz, pushing the boundaries of traditional approaches to digital marketing.
Personal Branding
Anna Schultz is synonymous with creativity, strategic thinking, and a drive to foster meaningful connections between brands and audiences. Her journey through the fast-paced worlds of digital marketing and audience planning reflects not only her dedication and hard work but also her innovative mindset that continues to push the envelope in a constantly evolving industry.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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