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Anna Lorenzetto
Senior Design Researcher
Professional Background
Anna Lorenzetto is an accomplished design researcher and product development expert, with extensive experience that bridges academia and industry. Currently serving as the Senior Design Researcher at Bunnings, Anna integrates her vast knowledge in design anthropology, user experience, and customer insights to drive innovative solutions in the retail sector. Her role entails researching and analyzing consumer behaviors and needs to enhance product offerings and overall shopping experience for customers.
Before her role at Bunnings, Anna served as the Divisional Manager of Customer Experience (CX) at Yarra Valley Water, where she honed her skills in customer relationship management and service design. There, she implemented strategies to improve customer satisfaction and foster meaningful interactions between the organization and its customers, positively influencing the utility sector.
Anna's portfolio also includes a noteworthy tenure as a Design Researcher at NPS MedicineWise, where she contributed to healthcare design initiatives aimed at promoting safe and effective medicine use in Australia. Her insights and innovative methodologies helped enhance user interactions with health products, emphasizing the critical intersection of design and well-being.
Moreover, Anna has significant academic experience, having lectured at Swinburne University of Technology, where she shared her expertise and passion for design with the next generation of designers. Her academic background enriches her professional endeavors, allowing her to bridge theoretical concepts with practical applications. Her commitment to education and mentorship in design is evident in her approach, where she encourages critical thinking and innovation among her students.
Anna's experience isn't limited to the corporate world; she has also worked with various organizations, such as the Boonwurrung Foundation and Huddle, as a design researcher, focusing on community engagement projects and user-centered design strategies. This diverse experience has equipped Anna with a unique understanding of the social dimensions of design, particularly in community-driven projects that enhance quality of life.
Education and Achievements
Anna Lorenzetto's educational journey is both impressive and extensive, beginning with her Bachelor of Design (Honours) in Industrial Design from RMIT University and progressing to a Master of Design in Design Anthropology, followed by her Doctor of Philosophy (Ph.D.) from Swinburne University of Technology.
At RMIT University, Anna cultivated her foundational skills in industrial design, achieving honors for her outstanding academic performance. Her undergraduate studies ignited her passion for design, leading her to explore deeper aspects of user experience and cultural perspectives in design through her master's program in design anthropology.
Her pursuit of a Ph.D. further showcases her dedication to academic inquiry and research excellence. Anna's doctoral work contributed valuable insights to the field of design research, exploring the nuances of human-centered design practices and their implications in various sectors, including healthcare and retail.
As a professional, Anna has made significant contributions to the design community and has been recognized for her innovative approaches in user experience and design research. Her leadership at Personal Space, where she served as the Founder and Company Director, exemplifies her entrepreneurial spirit and vision in product design and development. In this capacity, Anna led initiatives that focused on creating user-friendly and impact-driven design solutions, ensuring that end-users are at the heart of the design process.
Achievements
Throughout her illustrious career, Anna has achieved numerous milestones and accolades that reflect her expertise and commitment to the design field. Her role as the Senior Design Researcher at Bunnings represents a culmination of her experiences and knowledge, allowing her to lead impactful projects that directly enhance consumer experiences in a major retail setting.
Anna's influential work at Yarra Valley Water, where she improved customer experience strategies, has positioned her as a key player in the realm of utility services, showcasing how strategic design can lead to meaningful improvements in customer interactions and satisfaction.
Her design research initiatives while working with NPS MedicineWise not only emphasized best practices in healthcare communication but also contributed to pivotal changes in how medical information is accessed and understood by consumers, thus promoting public health.
The breadth of Anna's experience across various organizations demonstrates her versatility and adaptability in design thinking. Her contributions have not only enriched organizational practices but also offered innovative solutions to the challenges faced by different sectors.
As a thought leader, speaker, and mentor, Anna continues to inspire others in the fields of design and research. Her commitment to education through her previous lecturing position at Swinburne University of Technology showcases her desire to share knowledge and foster a new generation of designers, thus ensuring the continuous evolution of user-centered design practices.
Overall, Anna Lorenzetto stands out as a leading figure in design research and product development, combining academic rigor with practical insights. Her journey reflects a passion for design that deeply understands both consumer needs and social implications, making her a valuable asset in any design-focused initiative.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.