Anna-Karin Loureiro is an accomplished advertising strategist with a versatile skill set that blends creative vision with performance-driven results. She has worked with leading luxury, beauty, and lifestyle brands like Prada, Lancôme, and Balenciaga, as well as DTC start-ups like Outdoor Voices and Tomorrow Sleep. Loureiro studied BBA at Parsons School of Design - The New School and began her career at KiDS Creative LLC before becoming a Strategy Director at Badger & Winters. Later, she led brand marketing at Outdoor Voices, where she helped formalize the brand's identity, creative, comms, and community teams, overseeing digital content. She also helped launch Tomorrow Sleep, a DTC pilot that proved performance-driven eComm integration to the American retail giant. Today, she serves as Vice President of Global Creative, Strategy & Innovation at Calvin Klein, where she leads advertising strategy and digital on the global creative team. Loureiro's experience and expertise make her a valuable asset to any organization looking to grow and achieve their goals.