Anna-Karin Loureiro

Anna-Karin Loureiro is an accomplished advertising strategist currently serving as the Vice President of Global Creative, Strategy & Innovation at Calvin Klein. She brings a unique blend of creative vision and performance-driven results to her role, making her a valuable asset in the fashion and marketing industry.

Career Highlights

Loureiro's career path has been marked by significant roles in prestigious companies:

• Calvin Klein: As VP of Global Creative, Strategy & Innovation, she leads advertising strategy and digital initiatives on the global creative team.
• Outdoor Voices: She led brand marketing, helping to formalize the brand's identity, creative, communications, and community teams.
• Tomorrow Sleep: Loureiro played a key role in launching this direct-to-consumer pilot project.
• Badger & Winters: She held the position of Strategy Director at this agency.
• KiDS Creative LLC: This was where Loureiro began her professional career.

Expertise and Skills

Anna-Karin Loureiro is known for her:

• Customer-centric approach to building and developing brands1
• Ability to blend creative vision with performance-driven results
• Experience working with luxury, beauty, and lifestyle brands such as Prada, Lancôme, and Balenciaga
• Proficiency in digital content and e-commerce integration

Education

Loureiro studied Business Administration (BBA) at Parsons School of Design - The New School.

Recent Work

At Calvin Klein, Loureiro has been involved in notable campaigns:

• The Pride campaign, which emphasizes that "Pride is all year long"2
• "This is Love" campaign, celebrating chosen families within the LGBTQIA+ community3

Her work demonstrates a commitment to inclusivity and social awareness in fashion marketing.