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Anna Hutton
Director - MacMartin Creative - Full Service Marketing & Web Design Agency
Anna Hutton is the Director of Communications & Behaviour Change at MacMartin, an award-winning marketing communications and design agency based in Derbyshire, England.13 She co-founded the company with her sister Claire and serves as the marketing director.3
Professional Background
Anna has a diverse background that combines marketing expertise with a passion for behavior change:
- She holds a first-class honours degree in Occupational Therapy from the University of Derby.2
- Currently pursuing an MSc in Behaviour Change at the University of Derby, which is the first masters qualification of its kind.2
- Specializes in behavior change campaigns, particularly in areas of public health, social issues, and environmental change.13
Role at MacMartin
As a director at MacMartin, Anna's responsibilities include:
- Overseeing the delivery of purposeful communication through specialized marketing and design services.1
- Developing and implementing creative campaigns aimed at changing behavior and attitudes for societal benefit.13
- Focusing on behavior change strategies, particularly in public health initiatives.3
- Managing client relationships and celebrating their successes.1
Expertise and Approach
Anna's approach to marketing and communications is characterized by:
- A strong emphasis on behavioral science and psychological understanding.2
- Utilization of creative marketing techniques to produce purposeful and noteworthy campaigns.3
- A commitment to ethical decision-making and honest communication strategies.3
- Integration of her occupational therapy background into marketing practices.2
Notable Work
Under Anna's leadership, MacMartin has been involved in significant projects:
- Created the "Every Action Counts" campaign for the Police, Fire and Crime Commissioner for Staffordshire, which reached a million people and resulted in a significant reduction in anti-social behavior.2
- Delivers workshops on social media and mental health to young people, emphasizing responsible social media use and its impact on mental well-being.4
Anna Hutton's unique blend of marketing expertise, behavioral science knowledge, and commitment to positive social change positions her as a leader in purpose-driven marketing and communications.