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    Anna Hutton

    Director - MacMartin Creative - Full Service Marketing & Web Design Agency

    Anna Hutton is the Director of Communications & Behaviour Change at MacMartin, an award-winning marketing communications and design agency based in Derbyshire, England.13 She co-founded the company with her sister Claire and serves as the marketing director.3

    Professional Background

    Anna has a diverse background that combines marketing expertise with a passion for behavior change:

    • She holds a first-class honours degree in Occupational Therapy from the University of Derby.2
    • Currently pursuing an MSc in Behaviour Change at the University of Derby, which is the first masters qualification of its kind.2
    • Specializes in behavior change campaigns, particularly in areas of public health, social issues, and environmental change.13

    Role at MacMartin

    As a director at MacMartin, Anna's responsibilities include:

    • Overseeing the delivery of purposeful communication through specialized marketing and design services.1
    • Developing and implementing creative campaigns aimed at changing behavior and attitudes for societal benefit.13
    • Focusing on behavior change strategies, particularly in public health initiatives.3
    • Managing client relationships and celebrating their successes.1

    Expertise and Approach

    Anna's approach to marketing and communications is characterized by:

    • A strong emphasis on behavioral science and psychological understanding.2
    • Utilization of creative marketing techniques to produce purposeful and noteworthy campaigns.3
    • A commitment to ethical decision-making and honest communication strategies.3
    • Integration of her occupational therapy background into marketing practices.2

    Notable Work

    Under Anna's leadership, MacMartin has been involved in significant projects:

    • Created the "Every Action Counts" campaign for the Police, Fire and Crime Commissioner for Staffordshire, which reached a million people and resulted in a significant reduction in anti-social behavior.2
    • Delivers workshops on social media and mental health to young people, emphasizing responsible social media use and its impact on mental well-being.4

    Anna Hutton's unique blend of marketing expertise, behavioral science knowledge, and commitment to positive social change positions her as a leader in purpose-driven marketing and communications.

    Highlights

    Marketing agency secures deal for training provider - Marketing Derby
    Marketing company director takes business up a degree by going ...
    2024 Business Predictions: Anna Hutton, director of communications ...
    Mar 27 · penguinpr.co.uk
    MacMartin delivers workshop on social media and mental health
    MacMartin delivers workshop on social media and mental health

    Related Questions

    What are some of the most successful campaigns Anna Hutton has led at MacMartin?
    How did Anna Hutton transition from occupational therapy to marketing and communications?
    What inspired Anna Hutton to pursue a career in behaviour change marketing?
    Can you share more about the Every Action Counts campaign Anna Hutton worked on?
    What makes MacMartin's approach to behaviour change unique?