Anna Helander

Anna-Carina Helander is the founder and CEO of Seezona, a Stockholm-based company that operates a marketplace for high-end fashion.12 She co-founded the company in 2014 along with Ana Krndija, and officially launched the platform in 2018.12

Professional Background

Anna-Carina Helander has been at the helm of Seezona since its inception. Under her leadership, the company has developed innovative features for their marketplace, including:

• Virtual fitting
• Picture recognition
• Mood board creator

The platform showcases over 150 international labels, carefully curated for their potential to become global brands.2

Business Model

Seezona operates on a drop-shipping model, which allows for low to no inventory. The company focuses on curating collections that are sent directly from suppliers to customers.1

Company Growth

In 2018, Seezona acquired Stylewhile, a smaller Finnish competitor, in an all-shares deal worth SEK 20 million (approximately $2.3 million).1 This acquisition likely contributed to the company's expansion and market presence.

Funding

Seezona has successfully raised capital, securing SEK 40 million in investment. Notably, one of the investors is Per Helander, Anna-Carina's father.1

Education

Anna-Carina Helander holds a Bachelor of Science in Business Administration, which she obtained between 2012 and 2015.3

While specific details about her personal life are limited, Anna-Carina Helander's role as the driving force behind Seezona has positioned her as a notable figure in the high-end fashion e-commerce space.