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Anna Shen
Analytics and Measurement for Marketers
Anna Shen is the Global Associate Director of Analytics at EssenceMediacom. She specializes in measurement and marketing analytics, with a strong background in building teams and driving analytical capabilities within organizations. Her educational background includes studies at the University of California, Berkeley, where she gained foundational knowledge in her field.
In her role at EssenceMediacom, Anna focuses on leveraging data to inform marketing strategies and improve campaign effectiveness, demonstrating expertise in both analytics and leadership within the marketing domain.1