Ankit Punia

Ankit Punia is the Director of Design at Razorpay, a prominent payment gateway and POS platform in India. Based in Bangalore, he has over 13 years of experience in the design field, having worked with various startups and established companies like Yubi, cult.fit, and Citrix. His career is marked by a strong focus on leveraging innovative design as a competitive advantage for business growth.

Professional Background

• Current Role: As Director of Design at Razorpay, Ankit is responsible for shaping the design strategy and overseeing user experience across the platform. His work emphasizes the importance of user-centered design in enhancing business outcomes.
• Previous Experience: Before joining Razorpay, Ankit held significant roles at Yubi and cult.fit. At Yubi, he played a key role in rebranding efforts and developing a new design system that streamlined product design processes. At cult.fit, he managed a diverse portfolio of products and led initiatives that significantly improved customer satisfaction metrics and revenue streams.

Design Philosophy

Ankit believes that good design is good business. He focuses on creating empathetic user experiences by understanding user personas and incorporating feedback into the design process. His approach has included establishing dedicated research teams and standardizing design processes to enhance work quality and efficiency.

Contributions to Startups

Throughout his career, Ankit has collaborated with over 30 startups, helping them define their digital experiences and improve their product offerings. He has been instrumental in building high-performance teams that prioritize human-centered technology solutions.

Ankit Punia's extensive experience and leadership in design make him a notable figure in the tech industry, particularly within the Indian startup ecosystem.