Ankit Prakash

Ankit Prakash is a technology entrepreneur with a passion for building product-led businesses since 2006.

He has a wealth of experience in product & market research, innovation, and strategic planning, particularly in developing B2B product platforms for mid-enterprise and SMEs across US, EU, and SEA markets.

Currently, Ankit is playing a significant role in shaping the future of the product platform, platform API ecosystem, integration marketplace, customer success, and B2B product marketing team at Aritic.

He serves as the Principal Founder of EasySendy, a self-serve SaaS platform, and Aritic, a transactional & mid-enterprise SaaS platform, both offering integrated sales and marketing automation solutions for B2B small and medium enterprise brands.

Ankit's work and insights have been featured in reputable publications such as G2Crowd, Martech Advisor, Smart Insights, and others, solidifying his position as an industry thought leader.

With a background in SaaS and e-commerce business, Ankit excels in revenue-focused full-funnel marketing encompassing various aspects like Product marketing, Performance Marketing, Inbound marketing, Content marketing, and more.

He holds a Bachelor of Engineering in Industrial Management and has pursued further studies in Businesses at the University of Illinois Urbana-Champaign.

Throughout his career, Ankit has been associated with prominent organizations, including Aritic (DataAegis Software Pvt. Ltd.), Dealstan, Skillenza, and Wipro Technologies, gaining versatile experience and expertise across different roles.