Ankit Prakash

Ankit Prakash is a technology entrepreneur and the Principal Founder of Aritic and EasySendy, which are part of DataAegis Software Pvt. Ltd.1 He has been building product-led businesses since 2006 and is currently focused on shaping the future of product platforms, API ecosystems, integration marketplaces, customer success, and B2B product marketing.1

Key points about Ankit Prakash:

1. Experience: He has been leading Aritic and EasySendy since March 2015, building a full-stack integrated sales and marketing automation platform for B2B small and medium enterprise brands.1

2. Achievements:

   • Launched Aritic marketing automation platform with various features for B2B businesses
   • Acquired over 300 business users across US, SEA, and ANZ markets
   • Led digital growth strategies that delivered consistent Annual Contract Value (ACV) of US $600K
   • Generated consistent Annual Recurring Revenue (ARR) of US $300K from 3000+ small businesses in US and ASEAN regions1

3. Expertise: Ankit has hands-on experience in SaaS and e-commerce business, focusing on revenue-driven full-funnel marketing, including product marketing, performance marketing, inbound marketing, and B2B marketing.1

4. Previous ventures: Before Aritic and EasySendy, Ankit founded Dealstan, an e-commerce deal and community engagement platform, and held leadership positions at Skillenza and Srijan Capital.1

5. Education: He holds a Bachelor of Engineering degree in Engineering/Industrial Management from Dayananda Sagar Institutions, where he graduated with First Class with Distinction.1

Ankit Prakash's work and insights have been covered by notable publications such as Nasdaq, G2Crowd, Hubspot, Yahoo News, and CMSWire.1 His platforms have enabled clients to serve better decisions at Fortune 100 companies like Nationwide, Target, Visa, and Atlassian.1