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Ankie Hofste
Team Leader Marketing & PR Benelux bij HUGO BOSS
Ankie Hofste is an experienced Marketing Team Lead with a focus on the upper premium apparel and fashion industry. With a background in Communication Studies and Fashion Management, Ankie has honed her skills in Marketing Strategy, Brand Introductions, Product Launches, and Consumer Loyalty. Ankie's career highlights include roles at renowned brands like HUGO BOSS and Deckers Brands, where she led marketing and PR teams, managed brand introductions, and executed 360 campaigns. Her expertise extends to various areas such as Market Research, CRM, Media Buying, PR, Online, and Social Marketing.