Anju Gupta

Available for immediate hire - Digital Marketing - Open RTB - Search, Display & Video - Account Management - Campaign Management - Google Ad Word - Facebook - Excel

Summary

Anju Gupta is a seasoned digital marketing professional with 4 years of experience in campaign management, account management, and yield optimization across Display and Video platforms.
She excels in CPM, CPC, CPL, and CPA campaigns and is skilled in creating new Publisher/Advertiser relationships, setting up campaigns in AppNexus and DSPs, and optimizing performance based on campaign KPIs.
Anju has a strong background in working with Agencies, Advertisers/Brands, Publishers/Sites, DSP partners, and digital marketing technology partners to detect fraud and implement optimization strategies.
She has hands-on experience with Google Adwords, Facebook Advertising, and YouTube, ensuring a comprehensive understanding of digital marketing platforms.
Anju holds a Bachelor of Science (BSc) in Mathematics and a Master of Science (MSc) in Applied Mathematics from The Maharaja Sayajirao University of Baroda.
Her professional journey includes roles such as Ad Ops Manager, Digital Media Manager, Video Ad Operations Manager, Executive Operations, Mathematics Tutor, and Lecturer in Mathematics.

Tags

account management mathematics youtube fraud detection campaign management facebook advertising google adwords applied mathematics dsp digital marketing professional appnexus yield optimization cpc cpl cpm

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This public profile is provided courtesy of Clay. All information found here is in the public domain.

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