Anibal Casso

Chief Strategic Officer & Strategy Expert

Anibal Casso is a prominent figure in the advertising and marketing industry, currently serving as the Chief Strategic Officer for Ogilvy North America and Global Strategy Lead for WPP OpenX at Ogilvy.2 His career spans over two decades, during which he has made significant contributions to the field of strategic marketing and brand development.

Background and Career

Born in the Dominican Republic and raised in New York, Casso has built an impressive career in strategic leadership roles across various renowned agencies.1 Before joining Ogilvy, he held positions at notable agencies including Wieden + Kennedy, Droga5, 72andSunny, JOAN, and FIG.1

Appointment at Ogilvy

Anibal Casso was named Chief Strategy Officer for Ogilvy North America on July 26, 2021.1 In this role, he oversees a group of over 250 strategists across Ogilvy's PR, Health, Experience, and Advertising businesses. He also works closely with over 50 Growth and Innovation specialists to ensure impactful results for clients and their consumers.1

Expertise and Achievements

Throughout his career, Casso has:

Led award-winning work for top-tier brands such as Old Spice, Google, Diageo, Spotify, General Mills, Heineken, and Nissan.1
Developed expertise in integrating cultural strategy with UX and design thinking.1
Cultivated a diverse perspective in the industry, working across media, communications planning, business, and creative strategy in various categories.1

Recognition

Anibal Casso's contributions to the industry have not gone unnoticed. In 2024, he was honored with a Campaign US 40 Over 40 award, recognizing his significant impact and leadership in the field.3

Casso's approach to strategy emphasizes the intersection of different skill sets and backgrounds, which he believes is crucial for enabling impact and solving brand problems effectively.1 His leadership continues to shape the strategic and business vision behind some of the most influential global brands across Latin America, the United States, and the U.S. Multicultural market.

Highlights

Jul 26 · ogilvy.com

Anibal Casso Named Chief Strategy Officer for Ogilvy North America

Experience

Chief Strategic Officer North America + Strategy Lead for WPP OpenX at Ogilvy since August 2021

Global Strategy Lead at Arts & Letters Creative Co., Executive Director of Strategy at FIG, Chief Strategy Officer at Joan Creative, Global Group Strategy Director at Droga5

Education

M.S. Communication, Commercial and Advertising Art from Universidad APEC (2002-2004), Certificate on Media Theory and Research from New School University (2006)