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Ali Amarsy
Chief Strategy Officer
Ali Amarsy is the Chief Strategy Officer (CSO) at Digitas North America, a role he assumed in January 2024.3 Here are some key details about Ali Amarsy's background and experience:
Professional Experience
Current Role: As CSO at Digitas, Ali leads the agency's overarching strategic vision, leveraging his global insights and culture-driven approach to enhance clients' networked experiences across digital platforms.2 He collaborates closely with Digitas leaders to integrate strategies across the agency's diverse capabilities.3
Previous Positions:
- EVP, Global Commerce Strategy Lead at Publicis Media (January 2023 - January 2024)1
- SVP, Global Product Strategy Lead at PublicisCommerce (April 2019 - February 2023)1
- Head of Strategy & Effectiveness at Leo Burnett (May 2015 - August 2016)1
Expertise and Achievements
Ali brings extensive experience in:
- Brand strategy
- Shopper marketing
- Media and commerce
- Platform partnerships
Under his leadership at Publicis, Ali:
- Shaped commerce offerings across 20+ Publicis Groupe markets3
- Spearheaded partnerships with major platforms like TikTok3
- Developed Creative Commerce solutions that delivered double-digit sales growth for clients in CPG, Pharma, and Beauty categories2
Education and Additional Roles
- Completed the Program for Leadership Development at Harvard Business School1
- BA in Economics & Marketing from McGill University1
- Adjunct professor at New York's Fashion Institute of Technology2
- Leads Harvard Business School Club of New York's Alumni Start Up division2
Ali's global perspective, having lived and worked in Dubai, France, Canada, and the United States, contributes to his cohesive view of networked experiences in his role at Digitas.3
