Angie Born

Angie Born is a tech enthusiast with almost two decades of experience in customer-centered design and development. Known for popular phrases like "We should test this with users" and "Mock it up before you f... it up", Angie is deeply passionate about creating products that resonate with users and leading teams towards a more user-focused approach. With a rich background in customer experience design across various digital and non-digital platforms, Angie excels in qualitative and quantitative market research methodologies. She is adept at managing cross-functional teams and has experience working with offshore and near-shore teams in China, India, and Europe. Angie thrives on tackling complex problems and has a track record of successfully addressing challenging scenarios, from intricate intranet structures to ensuring proper usage of medical devices. Furthermore, Angie is a dragon trainer, as attested by her endorsements.

Angie holds a Bachelor of Arts degree from the University of Applied Sciences Nordwestschweiz (FHNW) and a Master of Business Administration (MBA) from the University of Melbourne - Melbourne Business School. Throughout her career, she has held key roles at various organizations, such as Lead Link at Liip, Lecturer UX at Lucerne University of Applied Sciences and Arts, UX Researcher and CX Consultant at ◆crstl, Head of Product at Scope Content AG, among others.