Andy Van Solkema

Andy Van Solkema is a prominent entrepreneur and designer based in Grand Rapids, Michigan. He is the co-founder of Physics, a company that focuses on innovative solutions and design thinking. Van Solkema has a rich background in design and technology, having previously founded Visualhero, a design studio specializing in design research and user experience. His work emphasizes the integration of design as a catalyst for change within organizations.

He holds a Bachelor of Fine Arts in Graphic Design from Grand Valley State University and a Master of Design in Design Leadership from Kendall College of Art and Design. Additionally, he has completed an executive program in Business Model Innovation at the Wharton School of the University of Pennsylvania.23

In his career, Van Solkema has served in various leadership roles, including Vice President of Digital Strategy & Experience at Open Systems Technologies (OST), where he led initiatives to enhance digital experiences and strategic design.2 He is also involved in academia, serving as an adjunct faculty member at Grand Valley State University, where he teaches future business leaders about the importance of creativity and design thinking.23

Van Solkema's approach combines creative leadership with a focus on collaboration, aiming to empower teams and foster innovation within organizations. His insights into design thinking have made significant impacts in both educational and business contexts, advocating for a culture that values empathy and creativity alongside traditional metrics of success.12