Coursera

City Desktop Training

Complete Property Training

DG & Safety

Griffith University | Queensland College of Art

Redeemer Lutheran College

Interactive and Video Designer at Auto & General Services

Adapting UX principles to create and provide intuitive end-to-end, user-centered designs. Skilled in collaborating with engineering, products, design team and other stakeholders across the business to ensure cohesive project development. Highly proficient in React Native, Native (iOS/Android) development, Design System and frontend technologies, particularly in large-scale SaaS projects. Responsible for translating complex requirements into effective and elegant design solutions, ensuring exceptional user experiences across various platforms.

Entain Australia & New Zealand

Product Designer (UX/UI)

Provide comprehensive support and strategic direction in end-to-end product design for Compliance, Customer Support, Marketing, Finance, and customer-facing products, all aimed at maximizing customer trade volume and retention. Collaborate closely with product managers, software engineers, and key stakeholders throughout the design thinking process. Responsible for creating UI designs for MVPs by developing information architecture, wireframes, and prototypes using Miro and Figma.

Swyftx

Designed wireframes and prototypes with a strong focus on usability, user experience and user workflows using Adobe XD for our brochureware, mainly for our main brand of Budget Direct. Executing national and localised marketing campaigns through variety of platforms (digital animated displays, edms, digital banners, prints, landing pages). Facilitated usability testing sessions and AB tests with targeted users for various products.

Auto & General Services

Interactive and Video Designer

- Designed and improved user experience of our online e-Commerce website (Magento 2.0).
- Improved yearly online sales by 23% and 19% respectively by redefining our item search, creation of E-catalogue and removing over complicated colour palatte while ensuring the simplicity of our shopping experience is top-notch.
- Digital and in-store marketing campaign collaterals are also essential in our BAU tasks. These include video TV/POS displays, in-store booking journey, conference designs and catalogue designs.

Price Attack

Digital Developer

As the lead digital developer in a marketing team, my role was to design and maintain our online e-Commerce website (Magento 2.0), digital marketing collaterals as well as in-store collaterals . These includes video TV/POS displays, in-store booking journey, conference designs and prints.

Tommy Gun's Original Barbershop

- Strategic direction, planning, budgeting and product ownership of digital marketing channels including website, paid search, SEO, video, social media with a focus on customer acquisition and sales.
- Monthly reporting and performance meetings to ensure transparency on what is and isn’t working.
- Prioritising end to end campaign delivery, content creation, A/B testing and UI/UX improvements for the website.
- Liaise with key external partners including Google, Facebook, Entertainment Book, Channel 7, local bloggers, radio stations and tourism industry to enhance relationships and explore opportunities for ongoing networking and collaboration.
- Brand strategy and ongoing marketing creatives. These include promo videos, website design and development, booking system, landing pages, eDMs, print ads.

Puzzled Room Escape

Co-founder - Marketing and Design Lead

In order to maximize our intranet to better serve our people in the airports. I've volunteered myself to work in the operations of check-in staff of Tigerair for 6 months. Throughout this time, I've observed and taken feedback on how we can strategically improve the intranet.

Aero-Care Flight Support Pty Ltd

Airline Service Agent

A Worthy Cause Inc. Australia

Creative Director

- AERONET 2 covered most if not all of functionalities our 2000+ staff required to do their BAU tasks daily. These covers performance, communication, Training, Finance, HR and Compliance of the business.
- To empower our operation staff the company motto: Safety, Efficiency and Integrity. Initiated 6 months as a check-in agent for our Tigerair Brisbane operation, these include and not limited to; learning the in-and-outs and seeing how as a UI/UX designer can help facilitate the Intranet.
- The result proceeded to assist our development of the new KPI system, which is critical in the industry of aviation.
- Participated and rebranded the business. The project goal was to simplify, reassemble and unify company’s vision and beliefs through visual designs. (Launched Q4 of 2015)

UI Designer

In charge of all marketing designs including company brochureware, landing pages, digital banners, prints and videos. As well as coding/maintaining our frontend and member’s login. Working in a small team with marketing manager/coordinators aiming to promote trading education and memberships.

Andy Hsu