Caroline James

Caroline James is a seasoned public relations professional currently serving as Sr. Principal at Aircover Communications, a role she has held since April 2021.1 With extensive experience in the PR industry, Caroline has built a career spanning various sectors and regions.

Professional Experience

Current Roles::

• Sr. Principal at Aircover Communications (April 2021 - Present)
• Founder of Forever Speaks PR (March 2020 - Present)

Previous Positions::

• Board Member at PRSA Silicon Valley (July 2020 - December 2021)
• Head of PR & Communications - West Region at Cushman & Wakefield (February 2016 - March 2020)
• Director of Global PR at Anaplan (February 2015 - September 2015)
• Media & Communications Manager at Mercer (November 2011 - January 2013)
• Founder of Caroline James Public Relations (October 2006 - December 2012)

Areas of Expertise

Caroline specializes in various aspects of public relations and communications, including:

• Media strategy and implementation
• Content marketing initiatives
• Crisis and issues management
• Brand and reputation management
• Leadership and team performance enhancement

Professional Philosophy

At Aircover Communications, Caroline adheres to the following principles1:

1. Good PR starts with a compelling story
2. Media relations have unparalleled impact
3. Fundamentals must be executed flawlessly
4. Well-placed earned media is invaluable
5. Experience is irreplaceable

Caroline is known for her ability to craft eye-catching stories and her dedication to building strong PR communities.23 Her global experience spans the Americas, EMEA, and Asia Pacific regions, making her a versatile and knowledgeable professional in the field of public relations.