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Andy Hoar

Leading Authority on B2B eCommerce Business & Strategy | Author of 𝙁𝙤𝙧𝙧𝙚𝙨𝙩𝙚𝙧’𝙨 𝘽2𝘽 𝙚𝘾𝙤𝙢𝙢𝙚𝙧𝙘𝙚 𝙋𝙡𝙖𝙮𝙗𝙤𝙤𝙠 | Bringing Critical Insights on Strategies, Vendors and Trends to the Industry at Large

Andy Hoar is a seasoned business executive and public policy expert with a diverse educational background from reputable institutions such as Harvard and Northwestern University. Throughout his career, he has held several key leadership roles in marketing, product management, and mobile services for Fortune 500 companies and startups alike.

Hoar is a co-founder of B2B Next, a venture focused on driving B2B commerce forward, and currently serves as the CEO of Paradigm B2B. He has also been a vice president and principal analyst at Forrester, where he advised global clients on strategy, operations, and technology adoption in the B2B sector.

Before that, he held product and marketing strategy consulting roles at Yahoo and Visto and served as the campaign manager for Steve Poizner's State Assembly Campaign. Throughout his career, he has honed a keen sense of market research, campaign management, and public policy analysis that allows him to help businesses achieve their goals.

Hoar's educational background includes a Master of Public Administration in Public Policy from Harvard Kennedy School, a Master of Science in Marketing Communications from Northwestern University, and a Bachelor of Arts in Economics from the University of Dayton.