Andy Cho

Andy Cho is currently the Chief Digital and Marketing Officer at AYR Wellness Inc., a position he has held since 2023.12 He is not an affiliate marketer, but a senior digital and marketing executive with an extensive background in digital commerce and technology.

Professional Background

His previous notable roles include:

• Chief Technology Officer at charity: water (2022)
• Head of Digital Commerce & Omni Strategy at Tiffany & Co. (2020-2021)
• VP Global Digital Commerce at Tiffany & Co. (2018-2020)
• SVP, eCommerce & Technology at Nine West Group (2017-2018)

Throughout his career, Andy has demonstrated expertise in:

• Digital transformation
• E-commerce strategy
• Data analytics
• Digital product development
• Performance marketing

He is known for driving significant business growth, such as achieving triple-digit net sales growth and increasing average order value by over 50% during his tenure at Tiffany & Co.2