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Andy Bruce
Chief Executive - Softools
Andy Bruce is the Chief Executive at SOFTOOLS, a company known for developing the world's most advanced Enterprise Application Platform (EAP) that allows for the rapid design and deployment of web-based business applications with 'zero coding'. With a background as a business process consultant and experience in leading transformation programs for various organizations, Andy has a comprehensive understanding of business strategy and operations. Prior to establishing SOFTOOLS in 1998, Andy worked in commercial roles in a specialist engineering firm and also served in the British Army for three years. His educational background includes an MBA from the Australian Graduate School of Management and a BSc (Hons) in Mechanical Engineering from the University of Southampton. Additionally, Andy is an accomplished author with 8 published books on business leadership and growth.
