Andrew Wilder

Andrew Wilder is the Sr. Director of Performance Marketing at Leesa Sleep, based in Charlotte, North Carolina.1 He has been in this role since January 2023, following a promotion from his previous position as Director of Performance Marketing at the same company, which he held from June 2022 to January 2023.1

Professional Background

Andrew has extensive experience in digital marketing and performance media:

• Prior to joining Leesa Sleep, he worked at Allstate as the Head of Performance Media from November 2018 to June 2022.1
• At Allstate, he oversaw digital media strategies focused on driving profitable growth for the company.1
• He was responsible for media strategy and execution across various channels, including paid search, programmatic display, paid social, and affiliate partnerships.1

Career Progression

Andrew's career shows a steady progression in the field of digital marketing:

• He started at Yodle in various marketing roles from 2010 to 2014.1
• He then moved to Resolution Media, where he worked his way up from Account Supervisor to Director between 2014 and 2018.1
• His role at Resolution Media included managing digital strategies for major clients like Dick's Sporting Goods and Synchrony Bank.1

Skills and Responsibilities

In his current and previous roles, Andrew has demonstrated expertise in:

• Building and managing in-house media buying capabilities1
• Leading large teams (16+ at Allstate, 30+ at Resolution Media)1
• Analyzing data from various sources to determine optimal media mix1
• Developing cross-channel marketing plans spanning paid search, social, video, and display channels1

Andrew Wilder holds a BA in History from Elon University.1