Andrew Markou

Andrew Markou is the Director of Media at Avenue C, a company based in Brisbane, Queensland, Australia.2 He is a prominent figure in the advertising industry, known for his insights on independent publishers and their role in the media landscape. Markou emphasizes the importance of trust and authenticity in media consumption, highlighting the ability of independent publishers to deliver relevant scale and engage high-value audiences for brands.1

Markou believes that independent publishers offer distinct advantages in the advertising space, including:

1. The ability to create conversations with high-value audiences
2. Providing advertisers with excessive share of voice
3. Building authentic relationships with consumers through trusted platforms

He also sees independent publishers as crucial in navigating the "messy middle" of the marketing funnel, leveraging their various touchpoints to drive brand consideration and intent.1