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Andrew MacMannis
SVP, Sales and Client Services at LiveIntent, Inc.
Professional Background
Andrew MacMannis is a seasoned professional with an extensive background in sales and client services, primarily centered around marketing technology solutions. With remarkable expertise in People Based Marketing, he has played a pivotal role at LiveIntent, a leading marketing platform that engages over 250 million real consumers each month. LiveIntent empowers more than 2,500 renowned brands—including industry giants such as KraftHeinz, Walmart, AT&T, Sam's Club, PayPal, Kohls, and media stalwarts like The New York Times, Wall Street Journal, Washington Post, Hearst, and Conde Nast—by enabling them to drive engagement throughout the customer lifecycle.
His journey within LiveIntent is noteworthy; Andrew has held multiple leadership roles, including Senior Vice President, Vice President, Associate Vice President, and Director of Sales. Throughout these positions, he has demonstrated a consistent ability to lead sales teams, enhance customer success, and drive growth strategies that leverage data in innovative ways, all while fostering collaborative relationships with clients. His dedication to onboarding identity and intent has positioned him as a thought leader in the field, empowering marketers to maximize their impact through data-driven decisions.
Andrew's strategic vision and commitment to excellence have not only benefited the brands he serves but have also made significant contributions to the overall marketing ecosystem. His impressive track record speaks to his ability to navigate and evolve within a fast-paced, ever-changing digital landscape, ensuring that LiveIntent remains at the forefront of People Based Marketing.
Education and Achievements
Andrew MacMannis possesses a Bachelor of Arts degree in Business Administration from Roanoke College, which has provided him with a solid foundation for analyzing market trends and understanding the nuances of customer engagement. His educational background, combined with practical experience, allows him to approach challenges with a unique perspective—integrating theoretical knowledge with actionable insights. He also completed his earlier education at Darien High School, where he likely laid the groundwork for his future academic and professional success.
Over the years, Andrew has cultivated relationships with clients, partners, and thought leaders in the marketing industry, further enhancing his reputation as an expert in sales and customer success. His ability to understand clients' needs and articulate complex solutions has been a hallmark of his career.
Key Achievements
Andrew's noteworthy achievements within LiveIntent include his rapid ascension through the ranks, which highlights his dedication and skill. Initially joining the company as a Sales Coordinator, he rapidly progressed through various roles, eventually reaching the position of Senior Vice President. This trajectory exemplifies his strong work ethic and ability to provide value at each stage of his career.
Throughout his tenure, Andrew has overseen the implementation of successful sales strategies and customer retention initiatives that have resulted in increased engagement metrics for both LiveIntent and its clients. By identifying opportunities for growth and aligning service offerings with client needs, he has made significant contributions to the success of numerous brands, enhancing their ability to connect with audiences meaningfully.
His experience as Client Partner at Nextdoor also adds depth to his expertise in customer engagement strategies, allowing him to leverage community insights in his subsequent roles. Andrew's diverse background in sales—from his early days as a Sales Coordinator at Jarden Consumer Solutions to his leadership roles at LiveIntent—provides him with a well-rounded view of the sales process and customer journey, making him a valuable asset to any organization.
Overall, Andrew MacMannis's professional background is characterized by a blend of education, dedication, and a commitment to innovation within the marketing technology space. His substantial experience and strategic insight are vital in driving results for brands looking to enhance their customer engagement and marketing effectiveness.