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    Andrew Long

    Founder at Switchcraft

    Andrew Long is the CEO of a stealth startup, known for his previous entrepreneurial ventures, including founding a subscription eBook service called Oyster, which he sold to Google. His experience spans over a decade in technology and entrepreneurship, with a focus on building innovative solutions in the fintech space.

    Background and Career

    • Previous Ventures: Before his current role, Andrew founded Oyster, which aimed to provide a Netflix-like experience for eBooks. After successfully growing the company to approximately $7 million in annual recurring revenue (ARR), he sold it to Google and spent three years there before deciding to pursue new opportunities.1
    • Current Role: As the CEO of a stealth startup, Andrew has emphasized the importance of operating in stealth mode to develop his product and establish partnerships without external pressures. He has raised significant capital during this phase, indicating strong investor confidence in his vision.12

    Skills and Expertise

    Andrew is recognized for his ability to manage risk effectively and foster collaboration across teams. His background in both consumer and enterprise technology positions him well for tackling complex challenges in the fintech sector.

    Vision

    He believes in the potential of embedded payroll solutions and has dedicated considerable time to understanding the intricacies of payroll systems across various jurisdictions, highlighting his commitment to solving complex problems in this area.1

    Overall, Andrew Long's journey reflects a deep commitment to innovation and a strategic approach to building successful tech ventures.

    Related Questions

    What inspired Andrew Long to start his stealth startup?
    How did Andrew Long's experience at Google influence his startup journey?
    What challenges did Andrew Long face when building Check?
    How did Andrew Long's first company, Oyster, shape his approach to his second startup?
    What strategies did Andrew Long use to earn the trust of early payroll customers?
    Andrew Long
    Andrew Long, photo 1
    Andrew Long, photo 2
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    Experience

    Founder at Switchcraft (2016 - Present)
    Trader at HSBC (2011 - 2016), Principal at Cambridge Risk Limited (2010 - 2010), Trader at Eclipse Trading (2009 - 2009), Trader at Dresdner Kleinwort Wasserstein (2007 - 2009), Trader at Liquid Capital Group (2004 - 2007), Intern at Rothschild & Co (2000 - 2001)

    Education

    CFA Charterholder from CFA Institute (2008 - 2018), BSc in Physics from University of Bristol (2001 - 2004), Attended Worth (1992 - 2000)

    Location

    Elk Grove, California