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Andrew Kurland
CTO/Co-Founder at Greentoe.com
Andrew Kurland is the CTO and Co-Founder of Greentoe.com, an innovative e-commerce platform based in New York that allows consumers to set their own prices for products. He has been instrumental in shaping the company's mission to empower consumers by enabling them to dictate the price they wish to pay, thus transforming traditional retail dynamics.123
Professional Background
- Greentoe.com:
- Co-Founder/CTO: March 2012 - Present
- CEO: June 2022 - Present
- Deloitte Consulting:
- Salesforce.com Senior Consultant: June 2007 - May 2012
Education
- University of Maryland: Graduated in 2007.
Notable Achievements
Greentoe was accepted into the prestigious Y Combinator startup accelerator in 2014 and has since facilitated over half a billion dollars in e-commerce transactions. The platform's unique "Name Your Price" model has been pivotal in its growth, allowing retailers to compete for customers' business directly.234
In October 2023, Greentoe announced its acquisition of Discount Bandit, further enhancing its marketplace capabilities and commitment to providing consumers with significant savings.3
Kurland's vision for Greentoe reflects a broader trend in e-commerce where consumer agency is prioritized, challenging conventional shopping experiences.123
