Andrew Klein

Andrew Klein is a senior executive in the digital marketing and Web3 space, currently serving as SVP of Web3 Brand Strategy & Innovation at Publicis Media since November 2022.1 His career has focused on innovative digital experiences and brand strategies, particularly in emerging technologies.

Professional Experience

Andrew has held several notable positions throughout his career:

• VP, NFT & Metaverse Brand Experience at Sweet (February 2022 - November 2022)
• VP, Creative Technology at Spark Foundry (July 2021 - February 2022)
• Various roles at MediaVest and Starcom MediaVest Group, including Associate Director of Social Experience & Custom Product

He also ran his own consulting business, "Doctor Klein: Social Media M.D. & Technology Consulting," from 2008 to 2014.1

Expertise and Focus

Andrew specializes in:

• Web3 technologies
• NFTs and metaverse experiences
• Brand strategy and innovation
• Creative technology
• Social media and digital marketing

His current role involves developing end-to-end Web3 experiences for brands, focusing on next-generation digital connections.1

Education

Andrew holds a Bachelor's degree in Communications from the University of Hartford, which he attended from 2001 to 2005.1

Recognition

He has received several industry awards, including:

• 2014 IAB MIXX Award: Bronze for Branded Utility
• Best Use of Machine Learning & AI (Silver) for the Dole 'Quaran-tensions' & 'Normal-ish' campaign in 2021
• Bronze: Seasonal Marketing - Products for Dole Fruitbowls in 20211

Andrew Klein is known in the Web3 community for his innovative approaches and is sometimes referred to as "JRR Token," highlighting his involvement in the NFT and blockchain space.2