Andrew Hunt

Andrew Hunt is the Co-Founder and CEO of Aduna Ltd, an Africa-inspired health food brand and social business that specializes in superfood nutrition and sustainable sourcing.12 Here's a comprehensive overview of his background and achievements:

Career Journey

Andrew Hunt's professional path has been diverse and impactful:

1. Advertising Industry: He began his career developing and launching consumer brands for companies like Pfizer and Heinz.1

2. Transition to Africa: Hunt underwent a significant life change that led him to West Africa, where he spent four years living and working in The Gambia.1

3. Gambia is Good: While in The Gambia, he managed a horticultural marketing company called Gambia is Good, working with 1000 small-scale producers. This project won three international awards in 2008, including a United Nations World Business & Development Award.12

4. Aduna Ltd: In 2012, Hunt co-founded Aduna, which has since become a pioneering wellness brand and certified B Corp.12

Aduna Ltd

As the Co-Founder and CEO of Aduna, Andrew Hunt has led the company to:

• Create demand for under-utilized natural products from small producers in Africa, focusing on superfoods like baobab and moringa.2
• Develop the world's first FairWild certified superfood range.1
• Win multiple awards, including the UKBAA Social Impact Investment of the Year Award.2

Philosophy and Approach

Andrew Hunt is driven by:

• A passion for combining entrepreneurship with development in Africa.1
• The belief in the power of business to deliver sustainable economic development and land regeneration in rural Africa.12

Education and Skills

• MBA with Distinction from Saïd Business School, University of Oxford.12
• Speaks Wolof, the local language of The Gambia and Senegal.1

Current Focus

Andrew Hunt is currently scaling Aduna's baobab supply chain in Northern Ghana in partnership with the UNCCD's 'Great Green Wall' project.2