Andrew Fowkes, a highly experienced commercial professional specializing in customer insight with over 12 years of experience in the field. Holding a master's degree from Lancaster University and graduated from Royal Holloway, U. of London with a Bachelor of Arts degree. Throughout his career, Fowkes has collaborated closely with major brands such as BT, Shell, Johnson & Johnson, and EDF, achieving a comprehensive understanding of various sectors, including Financial Services, Telecoms, and Energy. He has a deep passion for data-led storytelling and expertise in consumer and commercial understanding and research techniques. As the current Customer Insight lead at EDF Energy, he works collaboratively with B2C and B2B stakeholder teams to enhance the product experience and offers while ensuring customer feedback is always top of mind.