Andrew Bruce Smith

Andrew Bruce Smith is a leading figure in the public relations industry, with a wealth of experience in social media, analytics, SEO, and digital marketing. As one of the industry's greatest thinkers, he has contributed to numerous organizations and publications in his career, such as the Chartered Institute of Public Relations (CIPR), the Public Relations Consultants Association (PRCA), the Media Trust, the Incorporated Society of British Advertisers (ISBA), the Amber Group, Understanding ModernGov, and the SMi Group. He holds a Fellowship with the CIPR and serves on the CIPR's AI in PR panel, where he contributed a chapter on the impact of AI and automation on PR for Platinum, a new book from the CIPR. Additionally, he co-authored 'Share This' and 'Share This Too,' practical handbooks on social media published by the CIPR. In his personal life, Andrew studied MA, Philosophy and English Literature at The University of Edinburgh and attended Mackie Academy. He has also achieved Google Partner status and the Google Analytics Individual Qualification five times. Formerly, Andrew worked for RQA Group as a Principal Consultant, as a Non-Executive Partner at Meanwhile..., and as a Director at Object Marketing, among many other positions. Andrew's diverse skill set and expertise make him a valuable resource to anyone seeking guidance in the public relations industry.