AJ Nicholas

AJ Nicholas is the newly appointed President of Maisonette, a leading online marketplace for high-quality baby and kids products.3 Prior to becoming President in April 2024, AJ held the position of Chief Operating Officer at Maisonette.14

AJ has an extensive background in executive roles within the retail and e-commerce industries. Some of his previous positions include:

• Chief Revenue Officer at The Inside
• Executive roles at Charlotte Tilbury Beauty and Rent The Runway
• Experience at Victoria's Secret4

AJ's educational background includes attending Harvard Business School.2 He is based in New York and has over 500 connections on LinkedIn.2

At Maisonette, AJ has been part of the leadership team that has overseen significant growth and expansion. The company, founded in 2017, has experienced rapid development, including:

• Launching multiple product categories
• Securing Series A and B funding rounds
• Growing to over 1,300 brands from 600+ integrated vendors
• Expanding into private label brands like Maison Me and Neon Rebels1

AJ's role as President at Maisonette likely involves overseeing the company's continued growth and strategic direction as it aims to capture a larger share of the children's products market.