Andrea Sharfin Friedenson

Andrea Sharfin Friedenson is a seasoned integrated marketing leader with a keen focus on products and customers, known for her futuristic approach to marketing strategies that drive companies towards success.

With a strong affinity for simplifying complexities, Andrea has successfully managed teams in both B2B and B2C tech settings, ranging from large corporations to startups, with a predominant background in mobile, video, and digital marketing.

Her expertise spans across various facets of marketing including brand strategy, customer acquisition, partnerships, SEO, executive leadership, and more, showcasing her proficiency in driving growth and fostering innovation in diverse environments.

Aside from her professional endeavors, Andrea is a dedicated parent to a Special Needs child and an accredited investor focusing on supporting startups that cater to the Special Needs community, demonstrating her commitment to making a difference beyond the business realm.

With a rich educational background including an MBA from MIT Sloan School of Management and a B.A. in Religious Studies from Cornell University, Andrea combines her academic knowledge with hands-on experience to excel in her marketing leadership roles.

She has held key positions at reputable organizations such as Facebook, Disney Interactive, Microsoft, and Vungle, having also founded and led ventures like Halfshark Industries and Project Armor, showcasing a wide array of experiences in the tech and marketing domains.

In addition to her corporate achievements, Andrea delved into the world of writing, having authored science fiction novels and books on various subjects, indicating her versatile interests and creative pursuits.

Her recent roles and interests reflect a deep engagement in areas like community outreach, special needs advocacy, angel investing, and discussions around neurodiversity, underscoring her holistic approach to business and social impact.