Andrea Huspeni

Owner at ShopToken

Andrea Huspeni is an entrepreneur and business owner with a diverse background in media, e-commerce, and the pet industry. Here's an overview of her career and current ventures:

Career Path

Andrea Huspeni's professional journey has been multifaceted:

She started her career in the fashion industry, working in a Los Angeles showroom representing women's clothing lines to retailers.1
Her first entrepreneurial venture was an e-commerce store for women's fashion, which she ran for about five years before closing due to economic challenges.1
After working in the corporate world at Häagen-Dazs, she pursued a master's degree in journalism at NYU.1
She then worked as an editor at Entrepreneur Magazine, covering startups and entrepreneurs.1

Current Ventures

This Dog's Life:

Andrea is currently the founder and CEO of This Dog's Life, a lifestyle brand for dog owners.1 The company includes:

A curated marketplace featuring high-quality dog products
In-house wellness supplements for dogs
A resource for dog-related information

She started This Dog's Life as a blog in 2016 while still working at Entrepreneur Magazine, and transitioned to running it full-time in 2018.1

Bye Bye Dog Breath:

Andrea is also listed as the Founder and CEO of Bye Bye Dog Breath, which appears to be related to her work in the pet industry.2

ShopToken:

While Andrea's current focus seems to be on her dog-related businesses, she was previously the owner of ShopToken.com:

ShopToken.com was an online-only fashion retailer.4
She ran this business from January 2004 to January 2010.3

Skills and Approach

Andrea's diverse background has shaped her approach to business:

She emphasizes learning from both successes and failures.1
Her experience in journalism and content creation informs her current work, as This Dog's Life started as a blog.1
She aims to "raise the bar for dog brands" through her current ventures.1

Andrea Huspeni's career demonstrates a pattern of entrepreneurship, adaptability, and a focus on quality and innovation in her chosen industries.