Andrea Hoffman

Andrea Hoffman is a seasoned digital marketing and web operations expert currently serving as the DVN Vice President of DTC-Digital Operations at Globe Life And Accident Insurance Company.1 With over 16 years of experience in the field, she has established herself as a high-energy leader with a keen focus on delivering results and value for both the company and its customers.1

Professional Experience

Andrea joined Globe Life And Accident Insurance Company in July 2007 and has been with the organization for over 16 years.1 Her role involves:

• Managing a multi-million dollar monthly digital advertising budget
• Directing teams that build world-class lead generation websites, data warehouses, and analytical reporting solutions
• Overseeing all aspects of digital marketing, business development, and web operations

Expertise

Andrea's areas of expertise include:

• Digital Marketing
• Web and Database Operations
• Lead Generation
• Business Development
• Digital/Web Analytics
• Team Building
• Data Warehousing
• Search Engine Marketing (SEM/PPC)
• Search Engine Optimization (SEO)
• Third and First Party Email Marketing
• Affiliate Marketing
• Paid Social Media Marketing (SMM)
• Direct Response/Direct Marketing Advertising
• Outcome-based Marketing

Leadership Style

Andrea is known for her analytical and strategic planning skills combined with tactical expertise.1 She has a proven track record of recruiting and retaining highly talented marketing and technology professionals who share her vision and passion for excellence.1

Location

Andrea Hoffman is based in Culver City, California, United States.1

In summary, Andrea Hoffman is a highly accomplished digital marketing professional with extensive experience in leading digital operations and marketing initiatives at Globe Life And Accident Insurance Company. Her LinkedIn profile username is andreahoffman, as mentioned in the query.