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Igor Oudekerk
Web Product Owner growing digital products - Digital marketing, building products, MarTech stack and tagging & analytics
Igor Oudekerk is an accomplished professional with a wealth of experience in web application development, Content Management System (CMS) development, and digital marketing in the media and advertising industry. His expertise spans various areas including application and analytical/tracking strategies, traffic/lead generation, Search Engine Optimization (SEO), App Store Optimization (ASO), online advertising (SEA and social), and analytics tools like Google Analytics, Adjust, AppAnnie, and AppFigures. Additionally, Igor is proficient in tag management using Google Tag Manager, social media marketing, and email marketing platforms like Selligent, MailChimp, and Copernica. He holds a bachelor's degree in Media, Marketing & Publishing from Amsterdam University of Applied Sciences and has studied Consumer Marketing at NIMA Marketing B and MBO Level 4 IT at Nova College.
