Ando Tuininga

Owner Pure Africa Coffee I social entrepreneur I social trader

Ando Tuininga is the co-founder of Pure Africa Coffee, a company established in 2012 alongside Justus Bijlsma. The company specializes in sourcing high-quality coffee from Ethiopia, Rwanda, and Burundi, promoting a direct trade model that emphasizes sustainability and fair compensation for farmers.1 2

Background and Experience

Tuininga's journey into the coffee industry began with an internship in Ethiopia in 2006, where he witnessed the challenges faced by local coffee producers. This experience inspired him to create Pure Africa Coffee, which aims to improve the livelihoods of coffee farmers through direct trade practices.3 4

Business Model

Pure Africa Coffee stands out for its commitment to ethical sourcing and community support. For every kilogram of coffee sold, the company donates one euro to microcredit initiatives in the coffee-producing countries, helping local entrepreneurs—primarily coffee farmers—expand their operations.1 2 The company also employs innovative transparency measures, such as blockchain technology, to ensure fair pricing and traceability within its supply chain.2

Achievements

Under Tuininga's leadership, Pure Africa Coffee has garnered recognition for its sustainable practices, including being named Deventer MVO-business of the year in 2017. The company continues to expand its market presence in Europe while maintaining a focus on ethical sourcing and community development.1 2

Tuininga's vision for Pure Africa Coffee reflects a broader commitment to creating a fairer and more sustainable coffee industry.