Joris Goossens

Joris Goossens is a seasoned entrepreneur with extensive expertise in Marketing, Strategy, and E-commerce, fueled by a background in the hospitality industry.

With a passion for excellence and a desire for more fulfilling challenges, Joris transitioned from successfully selling his marketing agency to pursuing his love for coffee at the highest level through Keen Coffee.

At Keen Coffee, Joris's vision extends beyond crafting the finest coffee in the world to revolutionizing the entire coffee supply chain, ensuring fair compensation and top-tier performance for all involved, from farmers to baristas.

His educational journey includes studying at Sint Jans Lyceum, earning a degree in MSc / ir from Twente University, and specializing in Derecha de la empresa at Universidad de Valladolid.

In his professional endeavors, Joris has served as the Co-owner overseeing Marketing & Sales at Keen Coffee, held the role of Managing Partner at GenvanS, and operated as an Entrepreneur / Investor at RGH Investments.