Bella Rozenkrants

Bella Rozenkrants, PhD, is a prominent figure in the field of behavioral economics and research. She currently serves as the Lead Behavioral Researcher at Irrational Labs, a company founded by renowned behavioral economist Dan Ariely.1 In this role, she helps companies understand and leverage consumer behavior to improve their products and services.

Dr. Rozenkrants has a strong background in academic research and practical application of behavioral economics principles. She leads behavioral research initiatives at Irrational Labs, where she applies her expertise to real-world business challenges.1 Her work involves designing experiments and developing strategies to enhance product design and user experience based on behavioral insights.

In addition to her primary role, Dr. Rozenkrants is also associated with XSeed Capital as a fellow, further expanding her influence in the startup and innovation ecosystem.1 She is actively involved in sharing knowledge and insights about behavioral design, as evidenced by her social media presence where she discusses topics related to designing experiments and improving products through behavioral science.2

Dr. Rozenkrants has contributed to academic publications in the field of behavioral science and user-centered design. Her work has been featured in peer-reviewed journals, demonstrating her commitment to advancing the scientific understanding of human behavior and its applications in technology and product development.3

On social media, she goes by the handle @DrBellaRoze, where she shares insights about behavioral economics, irrational behavior, and the application of these concepts in business and product design.2 Her LinkedIn username is bella-hervey-853553a, which suggests she may also be known professionally as Bella Hervey.