Anantha Rajpurohit

Associate Director of Data Science

Anantha Krishna Rajpurohit is currently the Lead Analyst at BCG GAMMA, where he specializes in data science and artificial intelligence. He has over a decade of experience in the field and has been recognized as one of the "40 Under 40" data scientists by Analytics India Magazine. His expertise includes developing analytics solutions that encompass personalization systems, credit risk models, and various optimization strategies across different industries such as retail and banking.

Before his current role, Anantha served as the Data & Analytics Lead at BCG GAMMA from July 2021 to November 2022. During this time, he worked on significant projects, including personalization systems for a cinema chain and optimal pricing strategies in fashion retail. He also led the BCG RISE program, which focuses on data science upskilling, earning a Gold Medal at the BCG Olympics for impactful work in the APAC region.

Anantha holds a Bachelor of Engineering degree from Bangalore University and is recognized for his contributions to mentoring and education in the data science field. He is fluent in multiple languages, including English, Kannada, and Hindi, and has a professional working proficiency in Telugu.1 2

Experience

Associate Director, Data Science at Zee Entertainment Enterprises Limited (August 2022 - Present)

Data & Analytics Lead - GAMMA at BCG GAMMA (July 2021 - November 2022), Lead Analyst - GAMMA at BCG GAMMA (July 2020 - July 2022), Senior Analyst - GAMMA at BCG GAMMA (July 2018 - July 2020), Senior Decision Scientist at Mu Sigma Inc. (November 2016 - June 2018)

Education

Bachelor of Engineering in Electrical and Electronics Engineering from Bangalore University (2009 - 2013), 90.83% from St. Joseph's PUC (2007 - 2009), 10th standard from I.T.I Vidyamandir High School (2004 - 2007)