Ana López

Ana López is a dedicated marketing professional with a passion for leading cutting-edge projects in the industry. With a background in journalism, anthropology, and digital marketing, Ana has a wealth of experience in strategic consultancy across consumer goods, services, and technology sectors.

During her tenure as the Head of Digital Marketing at Damm Group Brewery from 2009 to 2016, Ana successfully spearheaded the Estrella Damm launch in social media and internet advertising, elevating the brand to the top of its category in terms of digital reputation and notoriety. Her efforts also contributed to positioning the brand as one of the most inspiring in Spain, as recognized by reputable institutions like Reptrak, IE Business School, and Millward Brown.

In addition to her corporate roles, Ana is actively involved in academia, serving as a lecturer on marketing at La Salle URL, URV Emprèn (Universitat Rovira i Virgili), and The Valley Business School. She imparts her knowledge in marketing training for middle managers in the tourism sector, collaborating with institutions like Port Aventura and FEHR (Federación Española de Hosteleria y Restauración). Ana also plays a key role as a member of the academic court in La Salle's Digital Marketing Master program.

Ana's educational journey includes studying Social and Cultural Anthropology at Universitat Autònoma de Barcelona, earning a Master's in Communication and Advertising Management specializing in Digital Marketing from ESIC: Business & Marketing School, and completing a Bachelor's degree in Journalism at Universitat Autònoma de Barcelona.

Currently, Ana López holds the position of Director & Co-Founder at La López and has previously worked in marketing roles at Imagine Creativity Center and Grupo Damm. Her diverse experience spans from being a Brand Manager for Estrella Damm to managing accounts at Marco de Comunicación - Publicis Consultants Network. Prior to her marketing roles, Ana gained valuable experience as a Press Officer & PR at CCCB and PR & Press Office Assistant at CASA ASIA.