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    Ana Mellado

    Marketing Manager at Spotify

    Ana García Mellado is a professional with 10 years of diverse experience in brand, growth, and social marketing including project management for global brands, fluent in Spanish and English.

    Her expertise lies in 360 marketing campaigns encompassing social media, display, video, retargeting, email marketing, OOH, performance marketing, content marketing, social media management (paid and organic), analytics, brand marketing, and influencers marketing.

    She has a strong background in full project management, developing marketing campaigns based on performance metrics, customer insights, co-branded agreements, OOH strategies, social media initiatives, and communication strategies from analysis through to optimization.

    Ana's educational background includes studies in Inglés at Escuela Oficial de Idiomas, Business and Communication studies at Instituto de Formación Empresarial (Cámara de Comercio), Media and Film under an Erasmus Scholarship at the University of Sussex, and Media and Film - Communication studies at Universidad Complutense de Madrid.

    Her professional experience includes roles such as Marketing Manager at Spotify, Southern Europe Marketing Manager at Expedia Group, Digital Marketing Specialist Spain at HomeAway.com, Public Relations and social media specialist at Toprural, Social Media Specialist at The Phone House España, Community Manager and Communications at masquemedicos.com, Communication and Public Awareness Manager at Medicus Mundi Madrid, Social Responsibility Technician at Pfizer Foundation, and Patients Advocacy Department at Pfizer Foundation.