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Ana Cavero
Product Manager - CRM, Strategy, Automation, Analysis & Optimisation - Onboarding, Retention & Loyalty
Ana Cavero, MBA, is an experienced product leader with a strong background in the financial technology sector. She has recently transitioned from her role as Product Manager - Global Onboarding at StoneX Group Inc. to become the Global Head of Product at Skilling, a retail forex and CFD broker.13
Career Highlights
StoneX Group Inc.: At StoneX, Ana spent approximately 2.5 years leading the global retail onboarding strategy for brands like City Index and FOREX.com.13 Her responsibilities included:
- Optimizing customer journeys
- Increasing conversions
- Reducing costs and timelines for operations and processes
- Implementing automation, integrations, and new vendor solutions
Skilling: In April 2022, Ana joined Skilling as their Global Head of Product.2 Her role involves:
- Developing the product function with a growth mindset
- Defining development processes within an agile framework
- Maximizing value in a product-led organization
- Aiming to elevate Skilling's trading offerings to a market-leading position
Professional Experience
Ana's career spans over 15 years, with roles in various industries:
- Interim Chief Technology Officer at Skilling (January 2023 - Present)2
- Product Manager at Third Space Learning (EdTech startup)
- Director CRM Management at O2 (Telefónica UK)
- Senior Technical Campaign Manager at M&C Saatchi London
- Marketing, Communications and CRM Director at Thrive: Mental Wellbeing
Education and Expertise
Ana holds an MBA and has a background in marketing, sales management, and digital business.4 Her areas of expertise include:
- Product management
- Customer relationship management
- Digital marketing
- Project management
- Onboarding optimization
Ana Cavero is known for her analytical and perfectionist approach, combined with creativity and strong interpersonal skills.4 Her diverse experience and educational background have positioned her as a valuable asset in the fintech and product management space.