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    Ana Cavero

    Product Manager - CRM, Strategy, Automation, Analysis & Optimisation - Onboarding, Retention & Loyalty

    Ana Cavero, MBA, is an experienced product leader with a strong background in the financial technology sector. She has recently transitioned from her role as Product Manager - Global Onboarding at StoneX Group Inc. to become the Global Head of Product at Skilling, a retail forex and CFD broker.13

    Career Highlights

    StoneX Group Inc.: At StoneX, Ana spent approximately 2.5 years leading the global retail onboarding strategy for brands like City Index and FOREX.com.13 Her responsibilities included:

    • Optimizing customer journeys
    • Increasing conversions
    • Reducing costs and timelines for operations and processes
    • Implementing automation, integrations, and new vendor solutions

    Skilling: In April 2022, Ana joined Skilling as their Global Head of Product.2 Her role involves:

    • Developing the product function with a growth mindset
    • Defining development processes within an agile framework
    • Maximizing value in a product-led organization
    • Aiming to elevate Skilling's trading offerings to a market-leading position

    Professional Experience

    Ana's career spans over 15 years, with roles in various industries:

    • Interim Chief Technology Officer at Skilling (January 2023 - Present)2
    • Product Manager at Third Space Learning (EdTech startup)
    • Director CRM Management at O2 (Telefónica UK)
    • Senior Technical Campaign Manager at M&C Saatchi London
    • Marketing, Communications and CRM Director at Thrive: Mental Wellbeing

    Education and Expertise

    Ana holds an MBA and has a background in marketing, sales management, and digital business.4 Her areas of expertise include:

    • Product management
    • Customer relationship management
    • Digital marketing
    • Project management
    • Onboarding optimization

    Ana Cavero is known for her analytical and perfectionist approach, combined with creativity and strong interpersonal skills.4 Her diverse experience and educational background have positioned her as a valuable asset in the fintech and product management space.

    Highlights

    Feb 6 · about.me
    Ana Cavero - London, United Kingdom | about.me
    Apr 11 · fxnewsgroup.com
    Exclusive: StoneX exec Ana Cavero joins Skilling as Head of Product
    Exclusive: StoneX exec Ana Cavero joins Skilling as Head of Product
    Skilling Hires Ana Cavero as Global Product Head
    Skilling Hires Ana Cavero as Global Product Head

    Related Questions

    What are Ana Cavero's key achievements at StoneX?
    How did Ana Cavero's role at StoneX impact customer onboarding?
    What is Ana Cavero's background before joining StoneX?
    What are Ana Cavero's main responsibilities at Skilling?
    How has Ana Cavero contributed to the FinTech industry?
    Ana Cavero
    Ana Cavero, photo 1
    Ana Cavero, photo 2
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    Location

    London, England, United Kingdom