Ana Cavero

Ana Cavero is a highly accomplished Product Manager with extensive experience in customer onboarding, CRM, MarTech consultancy, and research and analysis.

She specializes in Conversion, Retention, and Loyalty strategies to create seamless experiences for retail customers.

Ana has held senior roles in CRM Technical Campaign Management for renowned companies including O2 UK, IKEA UK and Ireland, PHE, ITV, and RBS.

She excels in delivering customer-centric, data-driven, and profitable projects using Scrum principles and Agile frameworks.

Her expertise spans from defining business cases and KPIs to managing backlogs, development, QA, and roll-outs.

Ana is skilled in databases, SCV, data analysis, migrations, integrations, and marketing automation platforms.

In addition to her professional achievements, Ana is approachable, organized, and proactive, with a passion for continuous learning and outdoor activities.

She holds a Master's degree in Marketing and Sales Management, an MBA in Business Administration, and a BSc in Politics with top distinctions from prestigious institutions.

Ana is fluent in English and Spanish, and has a diverse work history with notable organizations in varied roles.