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Amy Whang
President, Maybelline, Garnier, essie USA
Amy Whang is the President of Maybelline New York, Garnier, and Essie for the United States at L'Oréal USA.1 She was appointed to this position on November 17, 2022, and reports to Nathalie Gerschtein, President of the Consumer Products Division for L'Oréal's North America Zone.1 With this appointment, Amy also joined the management committee of L'Oréal USA.1
Career at L'Oréal
Amy Whang has had a long and successful career at L'Oréal:
- She began her career at L'Oréal in 2004 in the Luxe division, working with brands including Lancôme, Kiehl's, and Shu Uemura.1
- In 2008, she joined the Maybelline New York international brand marketing team.1
- She later moved to L'Oréal Paris to lead the Cosmetics category.1
- Amy then returned to Maybelline New York as Senior Vice President of Marketing, leading Integrated Consumer Communication and Omni-Retail for the mass market brand.1
- Prior to her current role, Amy held the position of General Manager of IT Cosmetics in the US.13
Achievements and Initiatives
During her time at Maybelline New York, Amy and her team launched the brand's mental health resource initiative called "Brave Together".1 This program aims to support individuals experiencing anxiety and depression by offering tools and resources to navigate these challenges.1
Amy's expertise in Marketing, Digital, and Consumer Behavior has contributed to continued growth and strategic adaptation for the company.1
Education
Amy Whang attended New York University's Leonard N. Stern School of Business.2
Her LinkedIn profile can be found under the username amy-whang-b821656.2
