Amy Shackelford, CMP

Amy Shackelford is the Director of Digital Philanthropy at Texas Christian University (TCU), a role she has held since September 2022. In this position, she focuses on enhancing digital fundraising strategies and initiatives within the university's advancement office. Her work involves leveraging digital marketing techniques to engage donors and promote philanthropic efforts effectively.12

Shackelford is recognized as a digital marketing expert with a strategic approach to her work, which is reflected in her professional background and skills.2 She has been involved in various initiatives aimed at increasing donor engagement through innovative digital channels, aligning with contemporary trends in philanthropy.34

In addition to her role at TCU, Shackelford has participated in conferences and discussions on topics related to digital fundraising, showcasing her expertise in the field.5 Her contact information includes an email address (a.h.shackelford@tcu.edu) and a phone number (817-257-6569) for professional inquiries.1