Amy Ryles is a skilled brand strategist and qualitative researcher, with over 10 years of experience in agency and client-side roles. With a Bachelor's degree in Anthropology and an MSc in Person-Centred Psychotherapy from the Metanoia Institute, Amy has a deep understanding of human behavior and its relationship with brands and marketing. She has held various positions across industries, including Business Director at The New Citizenship Project, Associate Director at HOPE + ANCHOR, and Planning Manager at Warner Music Group. Amy's previous roles as Senior Research Executive and Research Executive at Flamingo, and Strategist at eatbigfish, have honed her qualitative research and analysis skills, making her an expert in developing effective marketing and brand strategies that resonate with target audiences. Currently working as a Freelance Qualitative Researcher and Brand Strategist, Amy is open to freelance roles in London or remote work.