Amy Poinsett

Amy Poinsett is a seasoned early-stage growth executive and a trailblazer in the cannabis industry with almost 20 years of experience in driving groundbreaking ideas. Her impressive track record includes successfully building and scaling two start-ups, one of which grew a new market category to a $10M business, setting the stage for a NASDAQ listing. As the CEO of Zera Hemp Labs, her third entrepreneurial endeavor, Amy leverages her data insights and leadership skills to facilitate connections between hemp producers and testing labs across the nation, prioritizing trust and accountability in testing. With a strong focus on testing simplicity and regulatory compliance, Amy is at the forefront of revolutionizing hemp testing worldwide.

Amy is deeply committed to leveraging technology to drive innovation, having dedicated over 25 years to developing and launching cutting-edge products and services that shape industries. Her leadership style is characterized by fostering transparent and courageous company cultures that prioritize happiness among team members, fostering a solid foundation for sustained enterprise growth. Amy's expertise and achievements have been acknowledged by reputable national and industry publications such as Bloomberg, CNBC, Entrepreneur Magazine, and Inc. Magazine, among others.