Amy Elderton

Amy Elderton is a seasoned communications professional currently serving as the Head of Global PR and Communication for NET-A-PORTER and MR PORTER at YOOX NET-A-PORTER.12 Based in London, she is a creative and strategic communications leader with significant experience in the luxury fashion industry.1

Professional Background

Amy has established herself as an expert in public relations and communications within the fashion and e-commerce sector. Her role at YOOX NET-A-PORTER involves overseeing global public relations and communications strategies for two of the company's prominent brands: NET-A-PORTER and MR PORTER.2

Skills and Expertise

As a communications leader, Amy likely possesses:

• Strategic Communication: Developing and implementing comprehensive PR strategies
• Media Relations: Managing relationships with global media outlets
• Brand Management: Maintaining and enhancing the reputation of luxury fashion brands
• Crisis Communication: Handling sensitive issues and protecting brand image
• Team Leadership: Directing international PR and communications teams

Industry Impact

Given her position at a leading luxury fashion e-commerce group, Amy Elderton plays a crucial role in shaping the public perception and communication strategies for some of the most influential brands in the online luxury retail space. Her work likely involves navigating the rapidly evolving landscape of digital fashion retail and maintaining the prestige associated with luxury brands in the online environment.