Amy Adams

Amy Adams is a seasoned marketing professional currently serving as VP, Media COE (Center of Excellence) at Discover Financial Services.24 Here are some key details about her career and background:

Professional Experience

Amy has over 15 years of experience in data-driven marketing.1 Her current role at Discover Financial Services involves overseeing media strategy and operations. Prior to joining Discover, she held the following positions:

• Global Head of Personalization at McDonald's (2020-2022)3
• Various roles at Publicis Groupe, where she spent the majority of her career1

Expertise and Skills

Amy has developed expertise in several areas throughout her career:

• Data-driven marketing strategies
• Digital investment and technology application
• Customer/data-led approaches across channels
• Strategic planning and innovation

She has experience across multiple industries, including:

• Financial Services
• Consumer Packaged Goods (CPG)
• Telecommunications
• Retail
• Quick Service Restaurants (QSR)
• Travel4

Education

Amy graduated from the University of Iowa with a degree in Marketing.14

Personal Background

Originally from a small town in eastern Iowa, Amy moved to Chicago after graduating from college. She is married with three young children.1

Professional Approach

Amy is known for:

• Building strong connections in the industry
• Staying ahead of marketplace dynamics
• Delivering unique value and partnerships
• Mentoring and developing leadership skills in others1

Her LinkedIn profile (username: amy-adams-39871a6) provides additional insights into her professional activities and thought leadership in the marketing and financial services sectors.45