Amy DeFaveri

Amy DeFaveri is a professional with a profound interest in the link between human behavior and brain function, particularly in the context of marketing.

With a diverse career spanning various industries, Amy has worked on drafting policies for the Georgia State Senate and leading global demand generation programs for rapidly growing enterprise software companies.

She thrives on creating human-centered design strategies that drive engagement, enhance brand visibility, and boost profits, all while valuing the knowledge gained through the process.

Amy's personal and professional values align, reflecting her commitment to continuous growth, creativity, and innovation in the marketing realm.

Her methodology combines design thinking, buyer understanding, inventive problem-solving, and real-time analytics to inform key business strategies.

Her educational background includes a degree in Political Science from Miami University, further enriching her perspective on human behavior and decision-making.

Throughout her career, Amy has held various roles in organizations such as GuidePoint Security, IRONSCALES, SAI360, Hitachi Energy, Cox Automotive Inc., Kimberly-Clark Professional, Modo Modo Agency, The Temple, Manheim, Amy DeFaveri Consulting Agency, Inc., and Financial Services Institute.

She has experience in content marketing, demand generation, brand management, field marketing, internal communications, integrated marketing, strategic marketing, and association management, across industries like cybersecurity, technology, enterprise software, B2B, and non-profits.

Amy DeFaveri remains dedicated to evolving her marketing strategies continually, pushing boundaries, and striving for success in all her endeavors.