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Amy Barnett
Chief Content Officer, Outside Inc.
Amy DuBois Barnett is a renowned media executive and the current Chief Content Officer at Outside Interactive, Inc., a leading creator of active and healthy lifestyle content, events, and experiences.
Background and Education
- Barnett holds a B.A. from Brown University and an M.F.A. in Creative Writing from Columbia University.134
Professional Experience
- Outside Interactive, Inc.: Since March 2022, Barnett has been the first-ever Chief Content Officer, overseeing the company's 30+ brands, including Outside magazine, Backpacker, Yoga Journal, Clean Eating, SKI, VeloNews, and more. She directs editorial operations, content strategy, and ensures cohesive brand voice and tone across all channels. Her role involves growing Outside’s presence through subscriber acquisition, awareness building, and managing external partners and contributors.124
- Paramount (ViacomCBS): Prior to Outside, Barnett was the Senior Vice President and General Manager of BET Digital, where she executed a creative vision and business strategy that generated 2 billion annual video views and significantly increased BET Digital’s operating income.134
- Entertainment Studios: She served as Executive Vice President of Digital, overseeing digital strategy and operations for Entertainment Studios and its subsidiary, theGrio. During her tenure, she increased monthly video views by 600% and the social footprint by 250%.34
- ESPN: Barnett was recruited to lead the development and launch of ESPN’s critically acclaimed digital brand, The Undefeated.134
- Editorial Roles: She has been the Editor-in-Chief of Ebony, Teen People, and Honey Magazine, and the Deputy Editor-in-Chief of Harper’s Bazaar. Her editorial work has been recognized with numerous awards, including 28 awards from the National Association of Black Journalists during her time at Ebony.134
Achievements and Skills
- Barnett is known for her results-driven approach and innovative content strategies, which have led to significant audience growth and revenue increases in her previous roles.
- She has expertise in P&L oversight, creative vision, brand development, video production, social media strategy, revenue generation, and team leadership.5
- Barnett is also an author, having written an NAACP Image Award-nominated advice book, Get Yours: How to Have Everything You Ever Dreamed of and More.34
Personal Life
- An athlete and global adventurer, Barnett has participated in various outdoor activities such as trekking the Andes, kayaking to a glacier in Iceland, and visiting 34 national parks.12
Barnett's extensive experience in media, her innovative approach to content creation, and her leadership skills make her a pivotal figure in shaping the content strategy and growth of Outside Interactive, Inc.
Highlights
Feb 2 · businesswire.com
Amy DuBois Barnett Joins Growth Capital Firm Bravo Mondo as ...
Mar 9 · editorandpublisher.com
Outside Interactive, Inc. names first chief content officer, Amy DuBois ...
Mar 8 · businesswire.com
Outside Interactive, Inc. Names First Chief Content Officer, Amy ...