University of Miami

University of Essex

Bayside High School

PS 169

Bay Terrace Pool Club

VP, Multiplatform Content & Strategy

Robocast Inc.

Consultant: Publishing, Production, & Marketing 

Work with media and non-media companies to help launch, optimize, and manage any part of their multiplatform strategy; including new products, written and video editorial content, social content, gaming, and other branding projects. Work with C-Suite to develop new products and initiatives. Details below, listed as "Consultant."

Triley Media, Inc.

President: Multiplatform Content & Company Strategist

As Chief Content Officer I oversaw the multiplatform content strategy, brand voice, and standards for LoveToKnow Media. I began with the company as General Manager of LoveToKnow.com, LoveToKnow Media’s flagship property. I quickly helped to transform and build the site into an ever-evolving space for smart, relatable content that is also helpful and fun to read.

LoveToKnow Media

Chief Content Officer, LoveToKnow

FinanceBuzz

Syndicated Content Consultant

Launched their first-ever micro-lesson guides for specific health related conditions, including diabetes, IBS, and high cholesterol. Oversaw hiring of writers, all visuals (including informative graphics to explain things in simple terms), and expert overview. Also managed feedback from test groups and adjusted voice and product to align with those learnings.

Healthline Media

Project Specialist: Editorial Consultant

As consultant for leading cancer information site I ran the daily editorial output and sponsored content projects. Led daily ideation meetings, evaluated pitches, hired/trained writers, created style guide and process, and more. Oversaw significant growth in monthly unique organic views.

SurvivorNet

Editorial Director - Consultant

*Oversaw digital/social strategy, content creation, and budget for Animal Planet; oversaw Science Channel before focusing to help make APL the first globally aligned brand in the Discovery portfolio; launched APL’s first-ever globally aligned series (digital and linear)
*Developed/implemented social strategy and voice resulting in tremendous growth: Animal Planet's social footprint grew +37% to 38 million, FB video views grew +623% to 743M annual views, Engagement on Twitter, Instagram, FB, and YT grew +270% (YOY 2017–2019) Science Channel FB video views grew +172% in (YOY 2017–2018)
*On senior network team ensuring priorities/initiatives/mission are considered across all platforms including gaming, educational, consumer products, franchise marketing, global giving teams, sales, etc; work cross-departmentally with marketing, public relations, production, talent, legal, sales and work cross-network promoting programs/initiatives
*Concepted and oversaw the creation of more than two dozen original midform series for streaming; Exec Produced original digital series Animal Bites with Dave Salmoni (3 seasons)
*Led the first digital shoot in Puppy Bowl’s history, growing the editorial output from that shoot each year by more than 50%, while staying under budget and providing video elements to linear; managed ideation/content creation for massive sales activations on social, streaming, web, for affiliates, and with marketing partners and influencers
*Launched, from concept to wireframe to publish, puppybowltradingcards.com; grown to include card creation, a gallery, sweepstakes, and sponsorship
*Streamlined look/voice of Instagram resulting +50% follower increase in both networks 
*Produced and coordinated the first-ever 10-hour Facebook Live marathon, with live hits at 17 zoos around the country; Initiated partnerships to reach new audience

Discovery Inc

Sr. Director / Executive Producer, Multiplatform Content: Animal Planet

Helped to assess, optimize, and assign all the editorial content being created for this site.

Vitals

Consultant

Assessed digital team's workload and social platform optimization. Created a plan for their team to focus their work more effectively, in the areas that would bring the most benefit to the company.

SparkNotes LLC

*Oversaw all editorial content, across all lifestyle categories, leading SheKnows Media to become the #1 digital lifestyle brand for women, reaching 85M monthly unique users.
*In less than two years we saw pageviews to SheKnows.com grow by more than 65%.
*In my last year there we grew our baseline unique visitor by more than 25% monthly. 
*Oversaw the more than 200% growth to their social media following, leading to a more than 200% growth in sessions to the site.
*Oversaw the implementation and strategy for both old and new social media platforms
*Managed a heavily remote team of editors and writers, helping each channel editor to significantly grow their traffic while reducing their spend.
*Transformed the voice of SheKnows from an SEO engine to a dynamic place for women to discover, discuss, and actually want to read everything from parenting, health and food to entertainment, relationship and news content.
*Worked very closely with sales and integrated marketing to make sure that the sponsored editorial content we created was aligned with our mission and traffic-driving.
*Managed and maintained the budget for multiple sites, actively dissecting the P&L to find savings and make strategic changes throughout the year.
*Evaluated, streamlined, and integrated or eliminated more than seven different owned and operated sites, redirecting resources to create a more efficient and effective workflow, while continuing to grow traffic overall.
*Oversaw the very successful relaunch of Soaps.com, adjusting for changing times, as we celebrated their 10 year anniversary.
*Played a very active role in the successful BlogHer conference each year, creating content and building up our community and influencers.

SheKnows

Editor-in-Chief

*Conceptualized, built, and ran The Stir, CafeMom's successful editorial property.
*The Stir helped CafeMom grow their traffic to more than 20 million visitors a month in its first three years.
*Hired and managed a team of 18 people and oversaw the publishing of more than 70 original posts per day.
*Continuously strategized new ways to bring in traffic, overseeing the implementation and growth of  partnership exchanges that brought in more than 1 million free users a month.
*Managed and oversaw budget, running a very tight ship; we always came in under our projected spending.
*Worked with sales on sponsored content and bigger content packages.
*Oversaw all aspects of social media, which included the creation of more than 18 very successful Facebook pages, Pinterest boards and a Twitter account to promote our content.
*Hosted web series twice a week, wrote scripts, brainstormed new ideas, & promotion.

CafeMedia

Editorial Director

*Managed partnerships—bringing in hundreds of thousands of unique free visitors by making solid connections with other websites that made sense within our brand.

TheFrisky.com

Content Partnership Director: Consultant

*Helped to establish editorial partnerships, stronger SEO, and brainstormed overall ways to increase publicity of the site.

BettyConfidential.com

Editorial Consultant

*Conceptualized, helped to wireframe, created editorial plan, staffed, and QA'd question and answer site, www.guyspeak.com.

AMC Networks

Editorial Director: Consultant @ WEtv.com

*Created, launched, & managed first ever editorial product for CafeMom, Daily Buzz. 
*Hired and trained bloggers, established rules and guidelines, organized sponsorships, and sought out content partners.

CafeMom

*Managed the creation of multiple micro-sites for the remake of The Prisoner, including a fictionalized Wikipage. 
*Managed wireframe creation, design & all editorial.

Editorial Consultant @ AMCtv.com

*Relaunched WEtv.com into a true editorial platform, hiring writers & editors to produce engaging lifestyle content.
*Created edit calendars & managed budget.
*Helped to wireframe & QA redesigned site.

Editorial Director - Consultant at WEtv.com

*Handled and maintained the budget.
*Managed staff, set all deadlines for production and made sure they were met.
*Was the liaison with advertising executives—making sure all editorial needs were executed.

CosmoGIRL! magazine

Acting Managing Editor

*As Managing Editor to the largest woman’s magazine in the country, I created monthly line-ups, ran weekly art, fashion, and visuals meetings, and set deadlines for photo shoots, illustrations, story assignments, and celebrity bookings. 
*Maintained budget for entire magazine and oversaw all human resource issues for the staff of 45.
*Acted as liaison to the Publishing and Marketing departments for all sponsored projects and helped to reorganize deadlines in order to institute a rolling close.
*Helped to manage the re-launch of Cosmopolitan.com. Understanding Cosmo’s web and print communities enabled me to help coordinate bloggers for the magazine’s website.

Cosmopolitan Magazine

Managing Editor

*As Managing Editor for  New York Family, New York Weddings, and New York Shops, I coordinated and oversaw all editorial, art, photo, art production, production, and ad inclusion. 
*Established the budgets and deadlines as well as contributed original content and editing. 
*Kept costs low by introducing a pre-close system, leading to fewer corrections and lower expenditures. 
*Hired and managed the freelance staff that helped to produce these special issues and appeared on television and radio to promote them.
*Organized, planned, and booked annual New York Awards on NBC; wrote scripts.
*Produced Best Bets and Best Restaurants guides for circulation; negotiated salaries.
*Conducted weekly reader surveys, employed staff to compile results, analyzed.
*Liaison for PR efforts and press conferences; planned editorial lunches; ASME entries.

New York Magazine

Special Projects Manager

*Part of network launch; found & booked guests for day-of-air news/legal talk show.
*Researched & pitched story ideas; wrote questions & copy for host; created on-air graphics.

Amy Boshnack