Amir Ben Assa

Amir Ben Assa is a seasoned Chief Marketing Officer with extensive experience in Global Marketing, Business Development, and Product Strategy. He currently holds the CMO position at Plataine, where he also plays a vital role in the Senior Executive team.

Having previously served as VP Marketing and Business Development at RFKeeper, a leading provider of RFID Solutions for retail, Amir has a proven track record of driving revenue growth through effective marketing and sales strategies. With over 20 years in the industry, he has honed skills in areas such as Product Management, Pricing, Market Research, and Competitive Analysis.

Amir Ben Assa's educational background includes an Executive MBA from Tel Aviv University and a BSc in Mechanical Engineering from the Technion, Israel's Technological Institute. His expertise spans across Outbound Campaigns, Lead Generation Campaigns, Marketing Automation, ABM, and more, showcasing a deep understanding of modern marketing practices and methodologies.

Throughout his career, Amir has held key positions at reputable organizations, including Chief Marketing Officer at Plataine, VP Marketing & Business Development at RFKeeper, Director of Industry Marketing at AeroScout, Product-line Manager at Siemens PLM Software, and Group Leader at 3D Systems Corporation. His contributions have consistently demonstrated a commitment to driving business growth and fostering competitive advantages through strategic marketing initiatives.